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An Attitude for Gratitude

The Attitude for Gratitude report will be launched by Dr Michael Mosley, British Television Journalist, Presenter and Producer, on Wednesday 4th February 2015, at the British Academy.


Since September 2012, the Attitude for Gratitude research project has been engaged in examining precisely how gratitude is conceptualised by the British public, what British people are grateful for, the value they place on gratitude, what kinds of people tend to be grateful, and whether and how they think gratitude might be promoted in British society. The project has incorporated a variety of methods to examine these questions, conceptually and empirically, canvassing the opinions of over 10,000 people in the UK. Read the executive summary, and download the report, below.

Research Report


This section contains online appendices (A-P) for the Attitude for Gratitude research report.