On Monday 8th June, Step Up To Serve and the Jubilee Centre for Character and Virtues, invited 50 head teachers from across the UK, who are currently leading the way in embedding character and social action into their schools and colleges, together for a one-day event. This short film shows the highlights of the event, which was held in London. In the film, heads from a variety of schools and colleges share their reasons for putting character development and youth social action at the heart of their pupils' education.