Following the successful publication of From Gratitude to Service: Engagement, Influence and Impact in April, the Jubilee Centre for Character and Virtues is delighted to launch the accompanying impact film. A distinctive hallmark of the Centre is our focus on academic excellence in conducting research, scholarship and development work. A key conviction underlying the existence of the Centre is that the virtues that constitute good character can be learnt and taught. Our aim has been to engage, inform and inspire the British public by promoting the practical applications of our research and to achieve a transformative and sustained impact on the ground. The evidence in this film demonstrates that our Centre has made a significant difference to how character virtues in Britain are now viewed and promoted – we have changed how these virtues are perceived. The film is available to view in our Media Centre here and on our YouTube channel.