On Monday 21st November 2016, the Jubilee Centre for Character and Virtues celebrated #iwill week and honoured 50 new Ambassadors for the #iwill campaign at Church House with BBC Radio 1 DJ Adele Roberts.
The Ambassador event kicked off #iwillWeek, a national celebration of young people making a difference in their communities. The event also saw the launch of a multimillion fund for youth social action programmes following a £40 million investment from Government and the Big Lottery Fund.
BBC Radio 1 presenter, Adele Roberts, was on hand to present the Ambassadors with their certificates and hear their stories, who said,
“So many young people across the UK are getting involved every day in inspirational activity supporting others in their communities. Some of them are now young Ambassadors for the #iwill campaign, and meeting them was so incredible, it really showed that those as young as 10 are more than capable of making a difference to others, and that getting involved had so many benefits for them too.
We need as many people as possible to get behind the #iwill campaign to unlock more opportunities for young people across the UK to get involved!”
This is the 3rd year running that the #iwill campaign has acknowledged young Ambassadors, thanks to funding from the Jubilee Centre for Character & Virtues. These Ambassadors are appointed to celebrate and champion the role that young people can play in making a difference to their community through volunteering, campaigning or fundraising. With a campaign goal of getting 6 in ten young people regularly taking part in ‘social action’ by 2020, the #iwill campaign is calling on organisations across society to recognise and celebrate the impact of young people and create more opportunities for them to take part.
The Ambassador event also showcased the double benefit of participating in social action. Professor James Arthur, Director of the Jubilee Centre for Character & Virtues, at the University of Birmingham, who was joined by Adele Roberts in presenting the certificates, said,
“Young people who get involved in social action are having a positive impact on people around them, but at the same time are also benefitting themselves through the development of character virtues including humility, service and resilience”.